We are a team of dreamers, inventors, engineers, designers, and marketers pioneering the self-balanced 2-wheel cycle platform through our proprietary gyroscope technology. Our mission is to make life better by reducing commute times, improving 2-wheel vehicle safety and making driving fun again.

Lit Motors

was founded on a dream to re-invent our transportation needs as cities and communities evolve. For some of us it's our life's work, for others it's the opportunity to tap into decades of worth experience to solve the significant challenges society faces record levels of pollution and congestion. Together we building a team and culture that we believe will make a meaningful contributions to the world.

Lit Team
Danny Kim, CEO, Founder

A native of Portland, Oregon, Dan studied Physics and Biology at Reed College. He interrupted his studies to get hands-on with ve-hicles, working as a Land Rover mechanic and earning ASE certification to rebuild automatic transmissions. Following a year of solo world travel, he embarked on the truck project that would lead to the inspiration for the C-1 and Lit Motors. After a short stint studying Architecture at UC Berkeley, Dan finished at the Rhode Island School of Design with a degree in Industrial Design and Sustainable Transportation. During and after his time at RISD, Dan also led several vehicle research teams at the MIT Media Lab. Dan’s decade of experience in vehicle architecture, prototype development, and team-building encompasses all forms of transportation, from SUVs to electric scooters to titanium bicycles.
David Bailey, VP Controls

Mr. Bailey started his career designing controls for cabin pressure systems, actuator controls for missile and aircraft control surfac-es, and engine controls. In 1987 Mr. Bailey took a position at Honeywell Space Systems, where he worked on scientific payloads, the Shuttle glass cockpit upgrade, reaction wheels and CMGs. In 1997 he discovered the first solution to the CMG array singularity prob-lem, and was on a team that found additional solution methods which led to six patents. He was the principal investigator on a clas-sified optimum CMG array study, and has continued to do research on CMG array optimization. Mr. Bailey consulted on CMG based attitude control systems for five satellites.
Stefano Villanto, CRO

Stefano was the Executive Director of Sales & Marketing at Qoros Automotive, headquartered in China, since he joined the organiza-tion in 2008. Prior to joining Qoros, Stefano was a senior consultant in the Automotive and Assembly Practice at Mckinsey in Europe and Asia; he also worked at Agusta-Westland and Procter & Gamble. Stefano earned an MBA degree from INSEAD and a M.Sc. in Mechanical Engineering from UNIVERSITÀ DI ROMA TOR VERGATA. Today, he takes full responsibility for Lit Motors in AEV produc-tion planning, business strategy, and product definition.
James Robinson, CMO

James is an award-winning creative and brand leader, focused on growth marketing. He has built teams at Amazon, SolarCity, Mosaic and Ladder. A former chair of AIGA Seattle’s Board of Directors, James has worked with brands such as Disney, Citibank, MasterCard, Geico, Microsoft, T-mobile, MasterCard, Paramount Pictures, Precor, and Oakley. With a passion for innovation, James had founded two digital agencies and independently designed the mobile app, Antengo, coined by Vanity Fair as “Craigslist-meets-Twitter.”
Eric Stromswald, VP CMG

Eric is President and Chief Engineer of Cayuga Astronautics. He founded the company in 2013 to fill the void left in the market by the closure of Ithaco Space Systems. The first 6 Magnetic Torquer Bars designed and manufactured by Cayuga Astronautics are sched-uled to launch in late 2015. Eric has a B.S. in Mechanical Engineering, an M.S. in Aerospace Engineering and a Ph.D. in Materials Sci-ence. Eric has 15 years of experience developing attitude control system for spacecraft including: 1) the very powerful, extremely low jitter, 2 Nm reaction wheels currently controlling a number of large satellites including the GeoEye 1 spacecraft which when launched was the highest resolution earth imaging commercial satellite every to fly; 2) the very small .006 Nm reaction wheels used to control an number of small spacecraft including the two Grail spacecraft which recently complete an ultra precise gravity map of the moon; 3) the tiny 0.31 Nms CMG used to control the attitude of the extremely agile Violet Spacecraft; 4) the huge 2300 Nms Next Generation Control Moment Gyro for the Naval Research Labs.
Michael Bailey, VP Embedded Systems

Michael is a systems and software engineer with an incredibly diverse technical background. His skills include system level integration, board level integration, software system architecture, and software development. He has developed algorithms for image processing, precision IMU calibration, 3D graphics, radar based geo-location, digital signal demodulation and calibration of north finding sensors for which he was issued a patent. Michael has done system design and software architecture for a large variety of systems including Hardware in the Loop Simulation, embedded data recorders, telescope pointing controller, and servo motor controllers. Michael is also a software engineer comfortable working on realtime software and firmware on 20 processor SMP machines to multicore digital signal processors. Michael will be leading the firmware and embedded systems development for the C-1, bringing real world system design, system integration, software design and implementation.
Daniel Smith, VP Aero

Daniel Smith has over a decade of experience as an aerodynamicist for Williams F1 and BAR Honda. His work covers computational fluid dynamics and wind tunnel testing, as well as future car development. Daniel earned his MEng in Automotive Engineering at the University of Leeds after attending Barrow Sixth Form College.
Advisors
Amory Lovin

We are extremely proud to have energy guru Amory Lovins on our advisory board. Amory is a physicist, environmental scientist, and prolific author. He is currently Chairman/Chief Scientist of the Rocky Mountain Institute, the sustainability organization he co-found-ed in 1982. His pioneering energy studies began at Harvard and Oxford, eventually leading him back to the US to settle in Colorado. Amory’s concepts of soft energy paths, the negawatt, and the hypercar have influenced countless people and organizations. Amory was named a MacArthur Fellow in 1993, and in 2009, Time Magazine named him as one of the world’s 100 most influential people.
Yoky Matsuoka

Yoky Matsuoka is currently VP of Technology at Nest. After an impressive-yet-short tennis career (once ranked 21st in Japan), she pursued a BS from UC Berkeley and an MS and PhD in Electrical Engineering and Computer Science from MIT. Through her work at Barrett Technology, Carnegie Mellon University, University of Washington, and as Head of Innovation at Google, Yoky has combined neuroscience and robotics to pioneer a new field she refers to as “neurobotics“. She has been widely recognized for her work, and in 2007 was named a MacArthur Fellow.
Yves Béhar

Yves Béhar is a designer and entrepreneur, best known as co-founder and principal designer of award-winning industrial design and branding firm Fuseproject. His design work integrates sustainability and social good with commercially-successful products, with a top client list including MINI, General Electric, Prada, Samsung, and many more. Yves is the Chief Industrial Designer of the One Lap-top per Child (OPLC) XO laptop, and is a member of the Founder’s Circle of the Cradle to Cradle Products Innovation Institute. He also serves as Chief Creative Officer for Jawbone, as well as collaborating with several other companies including Herman Miller and Mis-sion Motors. In addition to his work with OPLC, Yves worked in NYC to reduce HIV/AIDS and in Mexico and SF to distribute free cus-tom-designed eyeglasses to students. His long list of recognitions and accolades includes solo exhibitions at SF MOMA, being named one of TIME’s “Top 25 Visionaries“, and Design Museum London’s “Design of the Year“. We are honored to have Yves’ assistance with the design and branding of the C-1 and Lit Motors.
Mason Peck

Department of Mechanical and Aerospace Engineering at Cornell University since 2004. His research focuses on, among other top-ics: spacecraft systems, attitude dynamics, control, navigation, and robotic systems. For two years, Mason served as NASA’s Chief Technologist, and prior to his time at Cornell he spent a decade working with Honeywell and Boeing. He has authored over ninety academic articles and holds seventeen patents. Mason holds a Ph.D and MS in Aerospace Engineering from UCLA, an MA in English Language and Literature from the University of Chicago, and a BS in Aerospace Engineering and BA in English from the University of Texas, Austin. Mason’s extensive experience with satellite and spacecraft navigation, controls, and dynamics are essential to develop-ing the C-1′s gyro stability system.